Business Categories with Potentially Strong Weather Sensitivity Examples:
Retail Media Distribution
Weather & Climate…
Reconstructing the Past,
Anticipating the Future
Conducting its own analysis of business sensitivity to weather, a retail media distributor required the routine delivery of meteorological data in a certain format. The client required data which incorporated specific regional and day-of-week revenue weighting factors. The data values were also index-ranked according to local and annually varying revenue-weighted climate, and the client required one-year look-back data for comparisons. CCC implemented a procedure for delivery of the value-enhanced data in spreadsheet format.
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